The Harvey Auto Group: A Family Endeavor

Ken Harvey was born in Livermore — we won’t say exactly when, but he’ll admit that he’s been around to witness most of the growth in that area — and the Harvey family’s roots go back into the founding days of the Tri-Valley in the 1850’s.

When Ken Harvey opened a small motorcycle shop back in 1954, little did he know that a couple decades later his name would be on a Honda dealership stocking 600 cars and covering over 7 acres: Dublin Honda. But Ken wasn’t thinking about that at the time. Instead, he was thinking about ways to satisfy each and every customer who walked into his store. Yet it was his dream to keep building that small business and continue serving more and more Northern Californians.

Now, more than 60 years later, the focus of those working at San Leandro Mazda — a proud member of the Harvey Auto Group —  remains the same as Ken’s. If you ask an employee why they like working for the Ken Harvey organization, the answer will most likely include the warm family atmosphere and how they are able to extend it to every customer. And, in a time when large public companies are buying out one car dealership after another, all dealerships of the Harvey Auto Group are family owned, ensuring the family values for which they have been known, stay intact, along with their unwavering focus on customer satisfaction.

A racer and mechanic first and foremost, Ken has held speed records at Bonneville on a Honda motorcycle; ridden for factory motorcycle teams; and still is building engines and welding together cars to race with his race team. Ken’s team won the Best Crew Award for SCCA Pro Racing’s World Challenge series, and competed at the professional level from 1990 to 2003 full time. Ken’s team has pulled back from racing a full schedule and working at the track 60 days a year to build and operate new dealerships. Even on a limited schedule, however, his team NN Racing won the NASA E0 class Endurance championship in 2006. His son, Taz Harvey, is also a race car driver and continues with the family’s race team.

Ken is at his dealerships almost every day, even on weekends. Sure, he spends a lot of time with his wife Brenda and family, but this is where Ken is truly at home: among things that have engines and wheels.

The Harvey family of dealerships include Dublin Mazda, Dublin Honda, Tracy Mazda, Tracy Honda, Hayward Honda, and now, San Leandro Mazda.